The Hunt For Quality

The hunt for quality allows investors to tap equity return potential with smoother return patterns. Quality stocks with the right attributes tend to offer superior risk-adjusted returns, posting solid gains in rising markets and cushioning investors in a downturn. Over time, stocks with these characteristics have outperformed cap-weighted benchmarks, while also protecting capital during events as varied as the bursting of the technology bubble, the global financial crisis and the new coronavirus pandemic (Display).